The Geggy is a simple idea with a lot of thought put into it.  The inspiration came when my son Joaquin was born in 2007.  I wondered if there was a simpler way to communicate the presence of an infant in a vehicle than what was available at the time. So, I came up with The Geggy, (Joaquin called his pacifier a Geggy).

According to the U.S. Department of Education, National Institute of Literacy, 14% of U.S. adults can't read.  That's 32 million individuals!  On a global level it's 774 million individuals!

The design is simple,  clean and visible from a good distance.  It also resembles a baby from far away.  It gets it’s message across without words therefore breaking down any language and illiteracy barriers.

Another aspect is that The Geggy is printed on Fiberstone, an amazing new product made with 80% calcium carbonate, 20% non-toxic polyethylene and is 100% recyclable. Even if it should end up on the beach it will photo-degrade and not harm our ocean.

Let’s face it, there is enough plastic in the world for later generations to deal with.  You can feel confident that you are not contributing to the problem.

The lettermark was designed by the amazing Erik Marinovich. www.erikmarinovich.com

William De Souza Lobo

Designer/Owner